Just as Xiaomi fervor has swept China, Micromax fervor is sweeping India. With affordable prices and simple functions, Micromax products are tailored to Indian customers’ needs. India’s smartphone market, which has been dominated by foreign handsets, is undergoing a rapid transformation. India’s mobile services market is one of the world’s fastest growing markets. This Special Report delves deeply into the characteristics and ecosystem of the Indian mobile services market.
1. With a 22% Market Share, Micromax Dethrones Samsung as the Top Handset Seller in India (Jung Moo-sup)
2. India’s Robust Mobile Service Ecosystem Bolstered by Homegrown Companies (Lee Dae-woo)
3. On the Brink of 1 Billion Mobile Service Subscribers, Entry of Major Global Companies Turns India into a Battlefield (Lee Soon-cheul)
- Source: Special Report, Chindia Plus Quarterly Summer 2015 VOL.19