• HOME
[Asian Steel Watch] Vol.2 (2016.10)

[Asian Steel Watch] Vol.2 (2016.10)

전체보기

On the Cover The Rise, Prospects, and Impact of China’s Steel E-Commerce

마케팅/통상
  • 글쓴이김경찬
  • 조회수! : 4808
  • 추천하기 : 32
텍스트 크기
3 5 3

China’s steel e-commerce is gaining ground in China. The rapid growth of China’s steel e-commerce after 2012 was caused by three factors that collectively intensified competition in online platforms: the changing landscape of the steel trading market due to a slump in China’s steel industry; China’s “Internet Plus” and other related policies; and an online fever across the industry. The Chinese government aims to increase total steel trade through e-commerce by about 20%, or 150-200 Mt, until 2020. China’s steel e-commerce market will be led by a few competitive firms. Most steel e-commerce firms in China are pioneering or considering overseas expansion. Therefore, their influence will become stronger in overseas markets. As China’s steel e-commerce develops, the functions of offline steel traders in countries which import Chinese steel products will be reduced. In this process, existing offline steel distribution channels will be upgraded through integration with online channels.

트위터 페이스북 링크드인 계정을 선택해 로그인해 주세요.

처음 목록 이전 목록 다음 목록 마지막 목록

POSRI
LOVE 지수

POSRI LOVE

22,360,518

내가 본 자료

/
TOP 열기/닫기 버튼